A videographer is a video production service professional who specializes in recording, editing and producing video footage and/or finished video deliverables. Their roles and responsibilities include filming/capturing video and audio media content, recording key messages and moments, and post-producing (editing) various types of video pieces. They may be a solo videographer that does work on a contract-basis directly with clients, or be employed by a production house, or a production team or studio for a news/TV station, digital media firm, short or full-length film or a video production company either full-time, part-time or on contract.
Typically, a videographer will operate within a specific video production industry or area, with the most common types including:
An event videographer is a semi-niched type of video production specialist whose aim is event recapping with video, capturing important event moments, highlighting stage-event musicians or speakers (and even sponsors) or live-streaming video production. An event videographer will film video footage of memorable or emotionally captivating moments during an event production, including speakers and audience members, performances and musicians or bands, ceremonial highlight moments, event-goer testimonials, and many others.
Forms of cinematography technique can and should be provided in nearly all videographer service types, from social media video production to docu-style content production, advertisement video production or even video podcast production.
A branded video production specialist will use videography to reflect a brand, product features, small business services, corporate professionalism and culture and a range of educational video types when executing on corporate video production services or video marketing services.
Post-production is one of the many key areas that set beginner or amateur videographers apart from experienced professionals. When in the video editing stage, a videographer will choose the best video clips from the video shoot and stitch them together in a way that tells a meaningful “story” – hence the videography service term “storyboarding”.
When a skilled video editor is doing post-production services, these clips are organized into a seamless timeline. By way of post-production hardware and software, music/scoring, video transitions, motion graphic design, explanatory or message-emphasizing typography, video color-grading and usage of b-roll and other relevant footage they’ve archived in past video productions. The result is a video production that’s valuable, accurate, branded or sentimental for the client.
Videographers may use techniques and equipment ranging from multiple camera angles, camera tripods, cinema cameras, high-quality yet lightweight cameras for run-and-gun style filming, drones equipped with video cameras. Their filming may include using gaffing, dollies, and operating a variety of video camera lenses. They may use techniques for steady footage by utilizing steady-camming, footage stabilizers, and other equipment necessary for capturing professional-quality footage.
Skilled videographers also work to ensure high-quality mic and audio equipment is used on production days. This eliminates static or white noise, echoing, background noise, and other undesirable sounds that low-quality audio equipment isn’t capable of. Adequate audio recording and editing produces clear and distraction-free audio with appropriate volume.
Videographers also need to have the ability to stage a scene, build a set, light a subject, and use appropriate camera settings and editing skills for visually and audibly impressive composition, lighting, audio, in their finished piece.
The goal of a videographer is ultimately to produce for their clients one or multiple fine-tuned, polished and valuable video deliverables that capture the essence of the business, cooperation, organization, person or event. Typical video production products will be a form of recap videography for highlights from an event, a full-length film or documentary, website, YouTube or social media video to be used for video marketing, video podcast pieces or customized packages based on purpose with varying video types.
A videographer can be hired for an array of video production service needs, ranging from video memorabilia to social media video posts. Videographers are also used for product/service promotions, video advertisements, video marketing, educational content monetization and training teams using pre-recorded or live video. Call our Dallas videographer team today for a free consultation or more information on videographer services and video production needs!
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