5 Ways to Use a Corporate Video Production Company

Video is used in corporate settings for a variety of purposes, internal and external or inbound. As we work in the commercial video production and corporate video production space often, we’ve seen and used videography in a range of ways. If you’re unsure if your corporation should use a video production company, or you’re ready to use corporate video production services in more ways, keep reading for a list of ways video is used in corporate settings.

Training Videos and Development

Corporate videographers are a popular tool for training and development programs, as they can provide employees with visual demonstrations and explanations of complex processes or concepts.

Video is a highly effective tool for training purposes, as it can provide learners with visual demonstrations and explanations of complex concepts, procedures, and skills. A demonstration videographer can be used to demonstrate how to perform procedures or tasks, such as a type of product video production specific to the assembly process in manufacturing videos. This can be especially helpful for hands-on tasks that are difficult to explain in writing or verbally.

Simulation videos can be used to simulate real-life scenarios and allow trainees to practice their new skills in a safe environment or application. This is especially useful for dangerous tasks, such as emergency response training, where the safety of those involved is high-risk.

Explanation videos can be used to explain complex concepts or theories in a clear and concise way. Feedback video production services can be used to provide those learning with feedback on their job performance, allowing them to visualize where improvements can be made.

In today’s world of preference for remote work and safe distancing as well as for accessibility; training videos can be accessed from anywhere, making them perfect for those who are not be able to attend training sessions on location. Our Dallas event videographer and corporate event production team has filmed numerous training and course events and used footage not only from the live-streamed event, but for footage post-production for a course to be marketed or utilized for employee education.

Video Marketing and Video Advertising

Videos can be used to promote a company’s products or services, and can be shared for social media video, optimized for video SEO, curated for video marketing, or used for video advertisement production. Our podcast production services are almost always done for sponsor video marketing. This can be done on virtually all platforms, websites, and other digital channels to reach a wider audience. View our video production service in Dallas to learn more about the ways we use videography for promotional purposes.

Internal Communication

Companies can use videos to communicate important messages to their employees, such as new company policies and procedural shifts.

A videographer is an effective tool for internal communication because it allows for clear and engaging communication that can be shared easily with employees. Some additional ways video is utilized for internal communication include announcements of company news, such as changes in management, new product demo videos for launches, or fiscal reports or results. Company culture and employee interactions or team-building exercises are also widely executed using a corporate event production company, pre-recorded video, and live event production.

Overall, video is a powerful tool for internal communication because it allows for clear and engaging communication that can help to build trust, increase engagement, and strengthen the overall culture of the organization.

Investor Relations

Videos can be used to provide information to investors about a company’s performance, strategy, and goals. At our Dallas production company, our commercial real estate videographers use this avenue often for generating investment capital needed for new developments. Likewise, non-profits and local community betterment organizations looking for reach or funding do the same.

In the same way, our product video production crew (if the product is being pitched), as well as small business locations looking to start up, grow or franchise, employ similar strategic avenues. Corporate video production services often mirror other videography types, including ad production services, video/media marketing, video SEO, sponsored podcast production, and social media production.

View the demo we produced below to see how this looks in a real-world application.

Brand Awareness

Videos can be used to showcase a company’s brand identity and values, and can help to create a personal or professional connection with current or prospective customers.

Overall, video is a powerful tool that can help companies to engage with their employees, with corporate video production services generating new leads and assisting in achieve business and revenue goals.

Whether it’s increasing profits, building brand loyalty, motivating and educated employees or aligning company values, a video marketing company or video production service directed by your digital marketing firm is an excellent resource. So long as video SEO services, social media video marketing and/or video advertisement production services are integrated into marketing strategy (with expertise), ROI is guaranteed.