B-roll Service

B-ROLL IS VISUAL GLUE

B-ROLL AND ITS PURPOSE

B-roll or secondary roll is the glue of the main story line. It's what we use to bring together beginning, middle and end (BME) of a single video. B-roll is essentially the auxiliary footage that video editors use to complete and shape the main shots in a video production. It's like the side dish that compliments the main course, or the extra toppings on your pizza!

PRACTICAL APPLICATION

When you use B-roll, you want to understand the types of B-roll that a videographer can shoot. There are 3 types: close ups, medium, and wide shot. All three can be used to flesh out important talking points within a video by providing varied imagery. This gives the audience more context from both the micro and macro elements of visual storytelling.

film integration

Once our Dallas production crew shoots with you in person, we like to have our video marketing SEO experts circle back and find the keywords of the video that can be visually represented by secondary roll. For example, if you are developer on a construction site, The Firebrand Media field team would go back after shooting your video and capture close ups of the machinery, medium shots of you the subject, and finally, capture wide establishing shots to give the audience context of where there at.

WHAT IS B-ROLL?

B-roll is an essential element of storytelling within video production companies. When used right, it can be just the right amount of complimentary footage needed to bring your video to life. To learn more, watch the video below where our Chief Editor, Simon, explains how and why videographers use b-roll and how intentional and skilled practical application of this video editing service turns average videos into portfolio staples for our clients!

what is B-roll?

B-roll is an essential element of storytelling within video production. When used right, it can be just the right amount of complimentary footage needed to bring your video to life. To learn more, watch the video below where our Chief Editor, Simon, explains how and why videographers use b-roll and how intentional and skilled practical application of this video editing service turns average videos into portfolio staples for our clients!

TRANSCRIPTION

Hey guys, it’s Simon with Firebrand Media. I’m our in house chief editor, and we’re going to talk about some B-roll. So B-roll is the visual glue that holds your story together, right? You can have some great interview content, but if you have nothing else to cut to, kind of boring to watch, right? So good B-roll. Really good and effective. B roll is varied, right? You’re gonna have your wide shots, you’re gonna have your medium shots, you’re gonna have your close-ups. That way, you show a lot of visual dynamics and make sure that your story is not just communicated from a literal standpoint but also from a visual, artistic and metaphorical standpoint as well. Nowadays, people’s attention spans are very, very short. You’ve gotta get a lot of visual images out there so you keep people entertained. Also you want them to listen to your message, right? The best way to do that is to have engaging visuals. And the best way that firebrand media can help you out is by providing those visuals and then crafting a story with that B-roll.

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