Every shoot, every edit, every delivery — our Dallas video production crew brings veteran-owned discipline, creative instinct, and a relentless pursuit of quality to every frame we capture across the DFW metroplex.
From the moment he opens his eyes in the morning, J is thinking about his clients and his cameras. A former United States Marine, J brings military-grade discipline and an infectious creative energy to every production. After studying science at the University of North Texas, he transitioned into visual storytelling — starting with fashion shows and expanding into professional video production, live streaming, and eSports content that gained national attention, including work featured by Forbes.
As founder of FireBrand Media, J leads a full-service production team delivering event video production, corporate storytelling, podcast production, and large-scale live streaming across Dallas-Fort Worth. His vision centers on helping businesses maximize the long-term value of their content through Digital Asset Visibility Optimization (DAVO).
A former Director of SEO at award-winning marketing agencies, Gracie is a recognized leader in the industry — having worked with some of the largest e-commerce and service-based businesses across North America. She specializes in search strategies designed for long-term visibility across search engines and emerging AI-driven platforms, aligning video marketing with sustainable growth.
Simon Swofford is an accomplished filmmaker with nearly 10 years of experience in the film and television industry, book nerd, and cat dad of two. Simon earned his degree in Film and Television with a concentration in Producing from the Savannah College of Art and Design, graduating summa cum laude. His passion for filmmaking is rooted in a lifelong love of storytelling and a deep appreciation for character-driven cinema. Simon's portfolio includes numerous award-winning projects, most notably the short films No Pickles (Producer) and Affliction (Director). His work has been honored with awards and laurels at the local, national, and international levels — including recognition at the Philadelphia Women's Film Festival and a qualifying submission for the Academy Awards at the Rhode Island International Film Festival.
Luis is the eye behind the lens. As Director of Photography, he shapes the visual identity of every FireBrand production — from cinematic lighting setups and camera blocking to color decisions that set the tone for each project. Whether it's multi-camera event coverage, on-location corporate shoots, or studio productions across DFW, Luis brings a refined visual sensibility and rock-solid consistency to every frame.
Ronnie brings calm under pressure and an instinct for capturing the right moment. His versatility across camera, audio, and lighting makes him a go-to for complex productions.
Detail-oriented and technically sharp, Brock ensures every setup runs efficiently. From pre-production planning to on-set execution, he keeps the production moving forward.
Cameron's energy and creative eye make him a standout on set. Whether running camera or coordinating talent, he brings a level of professionalism that elevates every project.
Lauren keeps the production floor running smoothly — from gear management and lighting setups to on-set coordination. Her attention to detail ensures nothing falls through the cracks.
Pierre is the backbone of on-set logistics. From rigging and equipment setup to keeping talent and crew on schedule, he makes sure every production day runs without a hitch.
Whether it's a one-day shoot or a year-long content partnership, our crew brings the same level of precision and energy to every project across the DFW metroplex.