4 Reasons We Provide Marketing Video Production

4 Reasons We Provide Marketing Video Production

I asked Co-Founder Gracie Mas Wardrup why she left her successful SEO career to help build our video production company and her answer went far beyond creativity. She explained that our video marketing services were built to solve a recurring issue she saw in clients across every industry. 

With a background in SEO, PPC, and digital marketing leadership, Gracie has worked with national e-commerce brands, law firms, event production companies, and small businesses alike. Gracie consistently saw ad campaigns fail because of low-resolution or generic visuals that weakened strong marketing strategies. Poor assets meant wasted ad budgets, limited SEO impact, and missed opportunities to convert audiences.

Gracie summarized the purpose behind our company: “We wanted to give marketers, agencies, and business owners an option that bridges creative production with measurable marketing value.”

Below are the four main reasons our team provides full-service marketing video production.

1. Strengthening the Core of Digital Marketing

Strong visuals support every major digital marketing channel—from SEO and PPC to social media and email campaigns. Professional videos act as the foundation for brand consistency and ad effectiveness. When clients have access to these strategic assets, campaigns perform better across all platforms.

2. Delivering Comprehensive Video Marketing Solutions

We combine commercial videography, advertising production, and video optimization. This approach ensures that each video is designed not only to look great but will also drive measurable marketing results. It gives brands the tools to compete confidently with professional-grade media.

3. Analytics: The Real Story

High-performing marketing starts with insight. Video content gives businesses the ability to see how content actually impacts visibility, engagement, and conversions. By creating assets that can be tracked and measured, our team helps clients see the direct connection between quality media and marketing performance.

4. Empowering Smarter Marketing Decisions

Many businesses approach digital marketing without clear visibility into what works. Our goal is to replace that uncertainty with clarity. By producing assets that connect creative storytelling with real data, we help clients make informed decisions and move beyond guesswork.

Gracie described it best: “Our mission is to blow the lid off digital marketing blindness.” 

Instead of businesses treading water and hoping for results, we help them see exactly what drives performance and how to build on it. 

For more information Contact Us Today. We can’t wait to meet you!

Written By J. Wardrup

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What Is A Videographer?

What Is A Videographer?

A videographer is a video production service professional who specializes in recording, editing and producing video footage and/or finished video deliverables. Their roles and responsibilities include filming/capturing video and audio media content, recording key messages and moments, and post-producing (editing) various types of video pieces. They may be a solo videographer that does work on a contract-basis directly with clients, or be employed by a production house, or a production team or studio for a news/TV station, digital media firm, short or full-length film or a video production company either full-time, part-time or on contract. 

Specialized Videographers

Typically, a videographer will operate within a specific video production industry or area, with the most common types including:

  • Event Production Specialist – Videographers specializing in event production may cover events of any time. Typically, these are wedding videographers, corporate event production videographers, music and concert videographers, sporting event and broadcast camera crews, networking event production specialists, and a variety of stage speaking event productions. Event production services fall into a range of event categories to include; celebratory events like weddings and birthdays, corporate events and conferences, trade shows and product launches, networking events, non-profit and community events, conferences, live sports, music and stage events, and more.

    An event videographer is a semi-niched type of video production specialist whose aim is event recapping with video, capturing important event moments, highlighting stage-event musicians or speakers (and even sponsors) or live-streaming video production. An event videographer will film video footage of memorable or emotionally captivating moments during an event production, including speakers and audience members, performances and musicians or bands, ceremonial highlight moments, event-goer testimonials, and many others.

  • Cinematographer – A cinematic videographer is a videographer that uses industry-standardized principles of lighting and color ranges and composition, footage framing, and cinematic cameras and camera movement/stabilization to create visually impressive and highly-appealing content pieces.

    Forms of cinematography technique can and should be provided in nearly all videographer service types, from social media video production to docu-style content production, advertisement video production or even video podcast production.

  • Filmmaker – Videographers may produce long or short films, documentaries, docu-style video content, social media and YouTube video content, or feature-length movies and documentaries. They deploy elements and skill sets similar to aspects of cinematography, capturing scenes in a comprehensive, stylistic and visually intriguing way. Filmmakers often produce video for hosting platforms and streaming services alike such as Roku, Hulu, Apple TV+ YouTube, Vimeo video blogs (vlogs), tutorials, reviews, and more.
  • Educational Content Videographer – Videographers may create how-tos, Q&As, instructional videos, training videos materials, and other educational video products for various industries. With content types including masterclasses, podcasts, virtual and remote learning, e-learning courses, corporate video production such as and employee training videos, or events for furthering education.

  • Marketing Videographer – A marketing videographer will likely inherit the responsibility to deliver video marketing services including creating videos for businesses to promote using video production for products or services they offer. These videos can be used in commercials, for video SEO services, online video advertisements, social media video marketing, and other marketing asset materials.

    A branded video production specialist will use videography to reflect a brand, product features, small business services, corporate professionalism and culture and a range of educational video types when executing on corporate video production services or video marketing services.

  • Journalistic Videographers – Videographers working in the news journalism field capture footage for news stories, documentary journalism, or investigative reports. They contribute to visual storytelling in the news industry.

Video Editing and Post-production

Post-production is one of the many key areas that set beginner or amateur videographers apart from experienced professionals. When in the video editing stage, a videographer will choose the best video clips from the video shoot and stitch them together in a way that tells a meaningful “story” – hence the videography service term “storyboarding”.

When a skilled video editor is doing post-production services, these clips are organized into a seamless timeline. By way of post-production hardware and software, music/scoring, video transitions, motion graphic design, explanatory or message-emphasizing typography, video color-grading and usage of b-roll and other relevant footage they’ve archived in past video productions. The result is a video production that’s valuable, accurate, branded or sentimental for the client.

Camera Gear and Techniques

Videographers may use techniques and equipment ranging from multiple camera angles, camera tripods, cinema cameras, high-quality yet lightweight cameras for run-and-gun style filming, drones equipped with video cameras. Their filming may include using gaffing, dollies, and operating a variety of video camera lenses. They may use techniques for steady footage by utilizing steady-camming, footage stabilizers, and other equipment necessary for capturing professional-quality footage.

Skilled videographers also work to ensure high-quality mic and audio equipment is used on production days. This eliminates static or white noise, echoing, background noise, and other undesirable sounds that low-quality audio equipment isn’t capable of. Adequate audio recording and editing produces clear and distraction-free audio with appropriate volume.

Videographers also need to have the ability to stage a scene, build a set, light a subject, and use appropriate camera settings and editing skills for visually and audibly impressive composition, lighting, audio, in their finished piece. 

Finalized Video Product

The goal of a videographer is ultimately to produce for their clients one or multiple fine-tuned, polished and valuable video deliverables that capture the essence of the business, cooperation, organization, person or event. Typical video production products will be a form of recap videography for highlights from an event, a full-length film or documentary, website, YouTube or social media video to be used for video marketing, video podcast pieces or customized packages based on purpose with varying video types. 

A videographer can be hired for an array of video production service needs, ranging from video memorabilia to social media video posts. Videographers are also used for product/service promotions, video advertisements, video marketing, educational content monetization and training teams using pre-recorded or live video. Call our Dallas videographer team today for a free consultation or more information on videographer services and video production needs!

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J Wardrup

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Why Do Churches Use Videographers?

Why Do Churches Use Videographers?

Churches use a videographer or video production service to film and produce videos that can be used in many different ways to further their messaging and engage/educate their members. Here are some common ways that we’ve seen churches use our videographers:

  1. Live-streaming church sermons: Many churches have used our videographers to livestream their services online, allowing people who can’t (or prefer not to) attend a service in person to tune in remotely. This can be especially useful during our current day, as social distancing is a leading reason for virtual events and meetings or for members who live far away but find a specific church’s messages to be meaningful above other churches that are geographically closer to them.
  2. Recording services: Often, our church videographers also record services for later viewing. This is helpful to church members who prefer to watch services at their convenience, if they had to miss a service, or for the church to create an archive of past sermons and events. Pastors and speakers sometimes like to watch their sermons back in order to build awareness of ways they can improve or areas they could expand on in future church services.
  3. Creating outreach and promotional church videos: Churches often use videographers to film and produce content to be used for promotional videography to advertise upcoming church-related events, showcase their community outreach efforts and initiatives, or provide an overview of their church’s mission and values. A videographer can help create these videos to ensure that they’re high in quality and professional enough to adequately represent their congregation and leadership.
  4. Special events in the church: Churches may host special events, like weddings, baptisms, or even evangelistic concerts. This is a very common way in which a church videographer is utilized, as memorable moments are perfect for capture and can be edited into a keepsake video for those involved or used as b-roll or an event recap for promotion of future like-events.
  5. Church social media posting: In addition to the above, a highly-requested videography service we receive is social media videography for churches looking to add an avenue of fellowship with their community and build memberships and/or network.

    Our church videographers love to create content for church social media channels, such as short promotional clips or behind-the-scenes footage, as this is one of the best ways to give an accurate feel for the true heart of a church and what makes it unique and special amongst so many others. This can help the church engage with its members and reach a wider audience online, as viewers can find relatable, humorous or emotionally captivating moments.

Our church videographers find themselves playing an important role in helping local Dallas churches communicate with their congregation and share God’s word or message with the broader community.

If you’re interested in learning more about ways we can be of service to your church, please reach out to us and speak with one of our Dallas videographers for a free consultation!

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J Wardrup

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Why You Need Video Services

Why You Need Video Services

Video has shifted from a “nice extra” into a core marketing asset. Whether you are competing in local markets or scaling nationally, videography influences how customers discover you, evaluate your services, and decide whether you’re worth contacting. The question isn’t just “Should my company use video?” but “Can my company afford not to?”

Reason 1: Your Competitors Are Already Using Video

One of the strongest indicators that your business needs video is simple: industry leaders use it, and emerging competitors adopt it quickly. This alone creates an immediate gap in visibility and conversion performance.

Video is proven to increase:

  • Brand trust

  • Website engagement

  • Lead quality

  • Conversion rates across landing pages, ads, and social platforms

Industry data consistently supports this. For example:

  • Forbes reports that landing pages with video may increase conversions by up to 86%.

  • HubSpot’s State of Marketing Report found video to be the top content marketing strategy used across brands.

  • WyzOwl notes that 84% of marketers say video helps them generate leads.

In short: if your competitors use video production services to win attention and close customers, staying static means falling behind.

Reason 2: Video Is Scalable, Hands-Off Content Marketing

When businesses choose a full-service video production partner, everything from planning to editing is handled for them. That means video becomes a repeatable content engine—not another task for your team.

Even though strategy matters, the process itself is surprisingly simple:

  • Book a shoot day

  • Film high-impact content

  • Repurpose it across multiple channels

The more effort you put into consistent video creation, the greater the return. Video marketing can support nearly every part of your marketing strategy, including:

  • Building industry authority

  • Improving website conversion

  • Elevating product pages

  • Enhancing email campaigns

  • Strengthening your social media presence

  • Generating creative assets for paid ads

Video scales with your goals and works across virtually every vertical.

Reason 3: The ROI Is Real—If You Hire the Right Video Production Company

Hiring a professional company is essential. High-quality video content is a business asset, but only when produced strategically.

A skilled videographer should demonstrate:

  • Experience in your industry’s video style (corporate, legal, product, real estate, etc.)

  • Knowledge of video SEO and how content supports discoverability

  • Understanding of paid-ad specifications across platforms

  • Ability to guide you on where to begin and how to scale

  • A plan for how their video content fits into your broader marketing

Different industries require different expertise:

  • Corporate training or industrial brands: look for someone comfortable with training and operational video.

  • Law firms: choose a producer familiar with video SEO and trust-building content.

  • E-commerce: select a videographer skilled in multi-vertical video marketing.

  • Real estate: choose someone familiar with drone work and listing-ready outputs.

Professional strategy ensures every video contributes to ROI—not just aesthetics.

Reason 4: The Right Video Type Converts Better for Your Industry

Most businesses benefit from foundational pieces like:

But your industry often determines which specialized content makes the biggest impact:

  • Real estate investors: long-form or podcast-style video builds credibility and trust.

  • Real estate agents: drone and property videos highlight features that photos alone cannot communicate.

  • Event coordinators: event videos help secure sponsors and demonstrate event value.

  • Insurance or financial services: animated explainers make complex ideas easier to understand.

  • Businesses running digital ads: display-ready video ads dramatically outperform static graphics.

Video becomes a strategic multiplier when tailored to how your industry sells, converts, and communicates value.

Is Video Production Right for You?

If your business wants stronger visibility, better engagement, and a more modern digital presence, video is one of the highest-performing tools available. The key is choosing the right type of content, produced by a team who understands not just filmmaking—but marketing, conversion, and platform behavior.

If you’d like guidance on which video types fit your goals, your industry, or your marketing strategy, we offer a free consultation to walk through your options and share what performs best across industries similar to yours.

Written by J. Wardrup

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How to Look & Feel Your Best in a Corporate Video

How to Look & Feel Your Best in a Corporate Video

**This is a guest blog post presented by Midtown Family Dentistry of Dallas**

As a dentist, I’m often asked how to look good on camera. That’s only natural – my work strongly focuses on peoples’ appearances, especially their faces. In particular, some of my clients will ask for ways to come across well in corporate videos. These little films, after all, can help someone’s business grow its leads and boost brand awareness!

Well, I’ve dropped by today to answer the latter question. To that end, here are a few tips on looking and feeling great to ensure that your investment in a corporate video production company or videographer has the most positive impact and true ROI. 

Hire a Stellar Videographer



First things first: You should hire a qualified videographer before anything else. They’ll deliver professional results a DIY approach couldn’t.

You see, video production is a field that requires great skill. Experts in it thus have years of experience and training. They know how to use video software to enhance visuals, arrange scenes, etc.

If you need your upcoming video to look stunning, then, get a professional videographer or corporate video production company to help!


Dress for (Corporate) Success

A corporate video production service conveys a company’s identity, so wear something on-brand for it. That way, you’ll be a fitting representative who embodies your workplace’s values.

Some examples can further illustrate this concept. For instance, a cupcake business might have you wear colorful clothes that seem cheery and happy. On the other hand, an interior designing company with unique colors may involve an outfit with similar shades.

If you think through these matters, you’ll feel more comfortable. Choosing the right outfit leaves you feeling creative and not like you’re restricted to a box just for a video.

In speaking with a Dallas videographer on the matter, Gracie Mas, Co-founder at Firebrand Media Llc, told me that some key things to remember with wardrobe on-set include:

  1. Bringing 2 or 3 extra outfits to a video shoot, so that your production crew (especially if doing advertisement video production) can create video and photo assets for social posts, corporate event production promos and recaps, corporate reels, future promo b-roll, and YouTube videos in a single shoot day.

    Not only does this save you labor costs if using a day-rate videographer, but if you have a video marketing company or long-term content plan for video SEO or social media video marketing, you can map out your posts and webpage design, copy-creation, or ad campaigns well in advance. This makes launches run smoothly and frees you and your team up to focus on other strategies for lead-gen.

  2. Bring a lint-roller (or five) and a hair brush! Gracie explained that one of the biggest pain-points her team has in photographer and videographer post-production services is cleaning up or editing-out dust and debris on clothing and flyaway hairs. The less laborious the corporate video production service is, the more bang you’ll get for your post-production budget, guaranteed.

  3. Rehearse, rehearse, rehearse. The key to fiery video content is confidence. Without confidence in your script, the hesitation can permeate the final video product even with the most skilled of editors in your court. So, confidence is key – love your smile and look, know yourself, believe in your quality of work, learn your audience and practice that script!

Prep Your Smile with Dental Work

For better or worse, one of the first things people notice about you is your smile. So, ensure your video makes a good impression by getting dental work before filming.

At a consult visit, you can discuss your smile goals with a local dental practice. From there, the dentist can perform an oral exam and suggest some cosmetic options. They’ll then give you a treatment that works best for you, transforming your grin so it looks great on video.

Sleep Well the Night Before

In truth, sleeping well the night before filming is crucial. Doing so makes a video turn out better than it would otherwise.

The reason has to do with feeling energized and well-rested. Your body performs well when it gets enough sleep, leading to a more engaging appearance on screen. In contrast, a poor night’s sleep can result in dark eye circles and a sluggish demeanor – qualities that aren’t great for acting.

As you can see, the ideal look for a corporate video production takes work to achieve. With the above tips, though, you’ll be well on your way to thrilling customers and coworkers alike!

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Joy N.

Copywriter and content marketing coordinator for Midtown Family Dentistry of Dallas and editor of local business content-creation collaborations.

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Using Video Services for Your Masterclass

Using Video Services for Your Masterclass

The question of how to monetize video comes up often when our Dallas videographers speak with prospects and clients. There are many different ways to create a revenue stream from your video, but one of our favorites to create is a masterclass. These are product video productions that not only educate and entertain, but also showcase your expertise in your industry.

Add to your insights videography services providing cinematic video quality and acting as the vendor for your social media video production for snippets, email content, featured blogs and an almost endless way to repurpose your masterclass video content. This can range from ad production using video editing of the original content, video SEO of the short and long-form video content produced from the course videos and much more.

Types of Masterclasses

A beautiful part about masterclasses is that anyone can do one. From video production for law firms, how-to courses with product videography, to thought-leaders creating ROI from their innovative forward-thinking. If there is a job to be done or a service or product to be utilized, there’s training needed for that job.

And those who need the training would much rather watch an informative and thought-provoking video series than reading from a textbook or paying high tuition fees at an education facility (adding a need for a full-time job to their full-time schoolwork).

A course that’s entirely focused on your industry and your company’s insights into that industry is another benefit to be considered. Video builds a strong brand presence, and what better way to establish branding than with a digital product video production that also generates capital for your business? Masterclasses simply make sense, for both you and your viewer.

Is a Masterclass Free?

That depends! Sometimes it’s a good idea to offer free, shortened clips of your masterclass to your social media followers or website viewers. These serve as digital billboards for your product and entice the viewer with your scope of knowledge and expertise. When we bait our viewers in, we’ve often found that our sign-ups increase and general interest in our course generates much faster.

However, most of the time, we do not recommend offering your entire course for free. This is your digital product that can be sold over and over again, with no shipping costs, warehouse rent and worker payroll or virtually any other overhead after the initial video production cost. Add to this video SEO services (search engine optimization) and you can ensure that you have the highest click-through rates and conversion rates possible. Using a video marketing company or videographer for ad production makes running ads for your course more cost-effective in the long run if you choose to do so.

How a Good Masterclass is Done

We couldn’t count the number of times we’ve seen bad-quality masterclasses being pushed online. When a video has bad quality, bland (or no) b-roll company expertise, piercing audio or even bad lighting, a masterclass is rendered ineffective – and fast. Just as fast as a social media scroller will notice good quality, they’ll notice bad. We have just a fraction of a second to catch our viewer’s eye. This is the first impression that truly does count.

A masterclass should have artistic and flattering lighting, smooth and crisp audio and a comprehensive lesson plan. More aspects that define quality include a topic that people are actively searching for, great staging, a reasonable (but realistic) price point and post-production/video editing services that reflect the industry type and content being discussed (course-wide and second-by-second). Great motion graphic design, perfect music scoring and a thorough lesson plan are also areas that should be well thought out and planned for.

Now that you’ve learned some key factors that make a great masterclass, go on YouTube and search for some and compare for yourself which ones look to have the best lighting, staging, audio and lesson plan. Then give our Dallas videographers a call and ask about our video services or video marketing services to discuss how you can create your own masterclass product and create a new revenue stream!

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J Wardrup

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Is Video Production in High Demand?

Is Video Production in High Demand?

Video Production Demand

Video production is very much in demand and has been over the last decade, with an increased focus on marketing and advertising video production service needs. In addition to social media videographer use in showing social proof, as well as internal communications and training video production, companies both small and large are looking for ways to get their business visually in the forefront of potential clients or customers, both online and in person.

Why is Video Production in Demand?

Demand for video production services tend to mirror or correlate with the rise of smartphone technology and the move from desktop to primarily mobile browsing. In a nutshell, as more and more people started using their smartphones in recent decades, individuals, businesses, and corporate companies began to see the opportunity zones for new billboard space and incredibly, this new digital ad space is just as infinite as it is compact enough to fit in everyone’s pocket. On average, Coca-Cola spends 4 billion dollars a year on advertising, with video production for advertising and marketing video production services being the forefront. This is apparent in everything we as a culture see and know about Coke branded products; essentially they are a part of the western culture.

Demand for Advertising Video Production

On a likely more relevant scale, local businesses use digital advertising videographer services to build their media assets for usage in organic and paid ad campaigns on various platforms like television, Google, Meta, as well as Linkedin. Having a professional, high-quality video production broadcast across multiple platforms ensures that potential customers see and hear the marketing message, driving up the brand’s awareness across the board. The value that videographers and video production companies add in this way has propelled it to a cornerstone of the video production service demand we see today.

For those videographers and production companies supplying this need for digital ad videography services and business-related video content production does have its caveats. Most small video production companies struggle to standardize cost analysis and essentially, quantify creativity as a deliverable-based service in provided video products. At Firebrand Media, we’ve worked for years fine-tuning a resolution to the issue. We do this by standardizing our cost of commercial videographers and general video production pricing, working to solidify that every time a client calls us to inquire of hiring our Dallas video production company gets a proposal that’s consistent, easily guesstimated for future projects, and trustworthily transparent. This means consistent video production pricing, consistent videography service, consistent attitude, and consistently great video marketing results.

Whether it be event production for a main-stage speaker, corporate conference, or celebratory event production service, or if its corporate interview videos, podcast video production, or drone videography services; we’ve found that the quality of what’s been filmed, and how quickly and consistently it can be delivered on an infinite scale can determine both the overall, as well as ongoing video production demand.

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J Wardrup

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Real Estate Videographers Closing

How Real Estate Videographers Help Close

How Real Estate Videographers Help Close

Real Estate Videographers Closing

Real estate videographers, when experienced and carrying great gear, can help close deals in several ways. From the increased pool of prospective home buyers to the true-to-life nature of showing your property in a video. 

Showcasing Your Differentiators

What you sell is ultimately what makes your listing and name different from the rest, but without a way to show your prospects those differentiators in a way that they can see and hear, you can only make that impression after a face-to-face meeting. Imagine only needing to give your tour once before the truly interested buyers reach out for a walk-through.

These audio and visual selling assets showcase your selling points not only in a way that ensures less of your time needed in the long run, but also from a high-quality and creative light that draws a viewer’s eye to the smaller, more personal details of your listing. Whether it’s the intricate crown-molding, the recessed lighting or the chic and modern bathroom faucet!

 

Broadcasting Your Values

One thing we’ve learned in our experience in the real estate industry is that buyers need to trust their real estate agent. They know that buying a home can come with its risks and if they are unsure if they can trust you, they are certainly less likely to close a deal with you. 

Our videographers are trained to develop a keen eye for finding and drawing out your values, so that these are what become a focal point in your brand or name. They’re also experienced in ensuring a video marketing service plan that folds in interviews and snippets or even docu-style video pieces for your social media video that highlight your work ethic, integrity, knowledge and experience with home inspections and other specialities that will set your buyers at ease.


You can also be proactive and bring your value proposition, mission statement and a list of your differentiators with you to show your videographer. Ask them to build a graphic that broadcasts these to your viewers and discuss using them in your script and/pr storyboard. 

The Right Pool of Buyers

Our Producer J founded Firebrand Media on a key mission of ensuring not only that our own clients were from the best pool of prospects, but that their video production services were executed professionally and being shown to the best pool as well. 

This is precisely why he partnered with our Co-founder Gracie, as her speciality is in ensuring that the product video production or service video being shown ends up solving the precise intent of the searcher or viewer. Video SEO services and video ad productions have a way of filtering down to your best leads, and it’s not an accident. Those prospective buyers who might be looking for something even slightly different (or in a different price range, neighborhood, etc.) can see that right away! If they know right off the bat that this property isn’t a good fit for them, then they likely won’t want to waste your time (this is picked up by search engines that learn where to display you based on these behavior indicators).

And on the other hand, someone who is looking for a property just like the one you have available for purchase will get excited once they see your drone video production, video tour and real estate listing photography.

They’ve taken this notion and intricately weaved it down the video service line to ensure that every step our video marketers, videographers and photographers take (and that every marketing team we work with) asks themselves this question before continuing forward with a decision, “Does this align with our content strategy?”.

It’s a habit of ours to continuously monitor our clients’ social media video service accounts, online reputation and other areas of online presence to make sure there is no stone left unturned, and if any discrepancy or flaw is found, we pride ourselves in being one of the first to bring this to the attention of the appropriate party to get it resolved. 

High Quality, High Close Rate

It’s certainly important to remember that using video assets to reach and filter to the best buyers and prospects is only effective if done correctly. If a videographer is inexperienced at shooting, editing or running a real estate video production shoot with multiple parties involved, the end result could end up doing more harm than good.

We always want to highly recommend that after making the decision to hire a videographer or production company, you do your due diligence to ask the videographer questions about their experience, what type of camera(s) they use, how much experience they have in your industry and the like. The quality of your video is a reflection of you and the service you provide to your buyer. So even if you choose to have less video content created for you at a higher price point, that’s always a better choice than a multitude of low-quality videos.

Has real estate listing videography ever helped you close a deal? We would love to hear about your experience. Leave a comment below and let us know!

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J Wardrup

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5 Real Estate Video Ideas for Top Sale Prices

5 Real Estate Video Ideas for Top Sale Prices

Did you know that real estate listings with videography get 403% more interest and inquiries than those with just real estate photography? Or that an astonishing 85% more buyers and sellers prefer to use an agent that uses video? It’s true! And while the extra investment in hiring a real estate videographer comes at a risk, if you take our favorite approach to marketing of “throwing mud on the wall till it sticks” when vetting the crew for you, it’s guaranteed that you will eventually find one with the skills, experience and price-point you need to make a true return on investment.



 

If you already have a videographer for your property listings and are just looking for some inspiration to throw their way on the next shoot day, or if you’re a real estate video pro yourself and looking to add some pizzazz to wow current or prospective clients, keep reading!

B-roll, B-roll and More B-roll

On shoot day, make the very best use of that costly camera and get those money shots! Slow motion takes of that high-tech faucet, gorgeous garage-turned-man-paradise, lovely antique chandelier or awe-inspiring spiral staircase. Open your feelers for the details some might miss in photos like crown molding, hidden storage spaces or pocket doors, high-quality lighting or electrical features, home security systems or smart appliances and devices.

The home’s seller poured his or her time, money and passion into these details and nothing would please them more than to know that not only do you see them too, but you’re making sure potential buyers won’t miss them either!

Custom Graphics and Animations

While you may not be the best graphic designer yourself, there’s an endless world of design talent out there to supplement your video needs in this area! A full-stack video production company can also help you out with this part of your post-production while ensuring that your video reflects your brand or the look and feel you need to attract qualified leads.

Use graphics to educate viewers on the location data such as distance from shopping centers, schools or bodies of water, make less-than-interesting selling points more engaging with shapes and icons.

Instead of bullet points, combine the core information into one all-inclusive shape or use a grid layout. You can also look up motion graphics templates and play around with the capabilities there!

Testimonial Videos

If you’re a real estate agent and looking to increase your client portfolio, choose some of your former clients to be the subjects of testimonial videos for your website and social media platforms. Wyzowl states that 77% of people who’ve watched a brand’s testimonial video say it influenced their decision to purchase from the brand. It also states that 79% of people watch testimonials to learn more about a company, service or product. In our experience, this is a no-brainer! We’ve seen the positive results too many times to count.

When choosing your subjects, take note of who is a naturally emotional person, who is more inclined to wear their heart on their sleeve and who loves to give out compliments. Shy away from those who are more guarded, shy or intimidated in social settings as these traits will almost always be amplified when there’s a camera on them! We also recommend incentavising testimonials for clients whenever possible (pro-tip – do this for ratings and reviews too, it’ll help your SEO)!

Drone Footage

Trust us on this one, aerial video-photography and real estate are a match made in heaven. Afterall, it’s all about “location, location, location”, right? If you don’t have a drone yourself, hire a drone videographer to assist you! Drones are fun, so they will love to help out and even help you get started if you want to take a shot at drone video yourself.

You’ll want to spend as much time shooting on the ground and on the interior of the property as you can during the scheduled shoot, so taking some of your own time to shoot the drone footage outside of that will yield you more content to source from in post-production. Go to the surrounding areas at dawn or sunset – this is when you get the best visuals – before the shoot to capture the neighborhood, land and landscaping, ocean, lake or city-life. Then take the drone on shoot day itself and get the view of the property in all of its glory from above.

Real Estate Education Videos

If you’re a real estate agent, we can’t stress enough the importance of a strategic social media strategy. Sit down with your videographer and marketing consultant or team to create a social media calendar that drives your post topics, shoot days and posting days.

While most of your competition is likely just posting new listings or sharing content from other content creators, you want to be educating your followers on real estate tips and tricks, mistakes to avoid, how-tos, you name it!

This will be your audience growing instead of shrinking as they are getting true value from your posts. And this helps you in the “real” world when your prospective clients look you up before hiring you – they can immediately see that you are an authority in your field and have many others looking to you for guidance. When they can see your face and personality they trust you, it’s that simple! Not to mention that an increasing social network can bring new leads on its own.

Keep Sharpening Those Skills!

We hope that you found these ideas inspiring and encourage you to keep doing research on ways to improve your real estate videographer skills. Using video content is one of the best and most overlooked ways to get top sales prices on your property so take advantage of it. And as always, feel free to reach out to us with your questions or for a free consultation – these ideas are just the tip of the iceberg in our inspiration arsenal!

Picture of J Wardrup

J Wardrup

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