Process of Video Production

Pre-Production 

The video production process begins with pre-production. This is a discovery stage that involves communication between the video production specialist and the client to establish the production shoot storyboard, logistics, expectations, creative and design elements and specific video products that will be delivered upon completion of production.

The pre-production also includes gathering all information needed for the production team or videographer to ensure that they bring the specific and necessary lighting and audio equipment, camera(s), tripods, C-stands, gaffing gear, hard drives, powering cables and battery packs, and additional production specialists such as another cameramen for multicam angles, photographers, live-feed specialists, and boom mic carriers.

Production

On production day(s), the production stage is engaged, and this part of the process involves a camera crew or videographer taking all of the steps needed to acquire the media content necessary for each video product deliverable. Firebrand Media Llc takes extra steps to ensure live production is a seamless process, with video content shot being maximal and hiccups, minimal. One example of this is that our drone videographer goes out to shoot a day prior to the scheduled shoot day. This saves valuable time on the actual shoot day and allows us to have more hands filming key moments on the ground, rather than wrapping up a shoot an hour early in order to have time to shoot drone footage.

Post-PRODUCTION

Typically, after production filming, the final stage of pre-production begins. There are many cases, however, where video editors (known as the post-production team at our company) begin work prior to video production filming. An example of this is when media content, often event flyers and event graphic displays, is being produced for event marketing purposes prior to the event. In this case, all branded content design needs to be curated in advance, with the branding being consistent, approved by all parties, and carried across social media platforms, paid ad campaigns, looping event background visuals, event presentations, printed marketing collateral, etc.

In regards to the post-production stage for video deliverables, the editor(s) will take all raw (non-colored, non-edited) videography from the shoot and choose the best pieces. They’ll look for the best b-roll, speaker moments, audience engagement, emotional or captivating moments, and lay them out on a timeline that follows the storyboard established in pre-production. They’ll refine multiple times along this process, choosing where each clip starts and ends. They’ll add video transitions that are void of distracting or awkward cut scenes, as well as coloring and music scoring to engage and evoke an accurate and impactful emotional response from viewers. 

Delivery

Finally, the video will be sent to all parties needed for approval and/or revision requests. Once those are received back by the video editors, they’ll make the changes requested and send the final video deliverable to the client.