Video Marketing for Trade Shows

Hey guys, this is Jay over at Firebrand Media and today we're talking about live video marketing for events. What is it? What can you expect out of it? And how can a production company like ours help you work through it? So, live video marketing for events is all about broadcasting your event in real time and turning that live stream into a powerful marketing tool. It's not just about showing what's happening. It's about amplifying the experience so people who aren't in the room still feel like they're there. The goal of live event video marketing is to extend your events reach When you stream a keynote or panel or product launch live, you're creating instant engagement. The attendees, in person and viewers online. The goal of live video marketing is to extend your events reach beyond the venue. Basically, when you stream a keynote panel, a product launch live, you're creating instant engagement. This is with attendees, in person and viewers online. That same live footage can be later repurposed into highlight reels, testimonials, or promo clips that keep momentum going. When planning live event video marketing, you want to start with your pre-event setup. That's where you plan your stream around your audience. You want to look at the platform, the cameras, the lighting, the audio and bandwidth of that venue. Essentially, if you're doing it in your office, that's one thing, but if you're doing it at an event center, like a hotel, you want to check in. Do a site survey prior to launching that stream or having a pre-light day where you can test all the lighting, the stage, what's the bandwidth and how it's look like. Is it gonna be fast enough? And will it support the quality of your cameras? Everything is tested ahead of time to make sure it's flawless. It's important to have a pre-survey day when you're going to do live streaming. Now, the most important part, streaming day. This is where we set up multiple cameras to capture the action while we handle this switching. Overlays, graphics, and real-time monitoring. In a nutshell, it's a lot of technical stuff that happens in real time. Imagine this, we have a technical director behind a computer who's automatically switching between camera angles and pipping in, let's say broadcast segments like commercial breaks or calling cards or other little details that you might want on screen in your stream. And this all can be done, but needs to be planned ahead of time. Essentially, we want the audience to interact, comment and share. That's really important. But all in all, you can get as fancy as you want to as long as you pre-plan and create those assets before the event. So now we go to post event. What is post event? Once the stream ends, the footage becomes marketing gold. Recap videos, again, social snippets, full length replays of your site, YouTube or email campaigns. This is gonna be essential because when marketing gets into post production or when they're trying to, let's say, recap that event, you could always go back to the stream assets, whether we were recording on cameras to a server or if we were broadcasting that to, let's say, YouTube, it could be pulled down and reworked in so many different ways. And that's gonna be essential for that post-production for streaming at a live event. Now I wanna focus on the pros of live video marketing for events. So again, we talked about people who cannot attend the event that may be not local to the area, can still tap into that stream. But on a local event scale, there are gonna still be audience members who show up live with you that may be a part of the audience that is in the stream, which is super cool. It boosts engagement and brand authority in real time. This is great feedback for people who are participating in the stream. So there might be door prizes or let's say incentives for watching that stream. And there's so many ways you can actually use your partnerships with vendors or sponsors within the stream. When we worked in eSports, we encountered that quite often where let's say a company like Dale or Alienware or Gillette might have interest in that live stream audience. So they may participate in giveaways to the live view audience on the stream in forms of razors or tokens for games or skins for games or let's say laptop accessories. All this is super important and actually helps brand authority and it helps build your relationship with your vendors and or partners or sponsors in the event. Another pro is that it builds trust and transparency with your audience because they see it unfiltered. Being that in post-production we can change things up, cut things out, add this here, do be your role to cover up a mistake, but when it's a live stream, you don't have much wiggle room. And this is a really great way to show authenticity to your audience. Last but not least, live video marketing for events creates evergreen content you can reuse across multiple campaigns. Post production and working with marketing, it's always going to be your meat and potatoes. There's going to be a lot of work that's going to have to be done in the post, and you can expect that after a live streaming event, or let's say a hybrid event, where you also got videographers on site capturing real-time assets that are gonna be used in let's say a recap video, you can bet that that marketing team that needs those assets is going to dive into the stream as well and pull segments out. Overall, we treat every live stream like a live show, fast, seamless, and production ready. Whether it's a corporate conference, product launch, or a charity gala, our live event marketing team ensures your brand looks and sounds professional from start to finish. We don't just stream events. We create marketing moments that will live well beyond the broadcast. If you have any questions about live video marketing for events and want a production company like ours to comment on the pre-production planning and just consult, give us a call here at Firebrand Media. We'd love to help you. Cool.