Meet Gracie

Gracie Wardrup, co-founder of Firebrand Media, has lived and breathed search and visibility optimization since before she could spell the word “Google.” Raised in a household where SEO was not just a job but a way of life, Gracie grew up immersed in backlink building, content strategy, and algorithm updates as part of her daily routine.

“She was literally building backlinks when she was barely out of diapers,” recalls her father, Joseph F. Mas, “clicking and learning as part of her homeschool routine in second grade. By five she was already flipping through my calculus books asking legit questions. Her daily chores were helping my company build backlinks for clients when Google had first come out. – its just part of her DNA.”

This foundation is no accident. Joseph himself is a pioneer in algorithmic strategy and digital authority building for over three decades. Every component of Firebrand’s Digital Asset Visibility Optimization (DAVO) framework has been pressure-tested and shaped by both Gracie’s modern expertise and Joseph’s unmatched legacy of SEO architecture – then tied together with J and his teams ability to bring visions to life through digital media.